Unfolding new experiences with D2C at GMR Aerocity
The national capital has become home to a one-of-a-kind destination, a hub of the city’s premier events, where culinary delights, retail therapy, and entertainment converge to craft a myriad of experiences. GMR Aerocity stands out as a distinctive business and hospitality district, skillfully transforming every moment into an extraordinary memory. With an array of retail outlets, hotels, and restaurants catering to diverse budgets and moods, GMR Aerocity exemplifies modern urban planning and development.
Another noteworthy aspect of GMR Aerocity is its prominence as a venue for unique events that shape the social and cultural fabric of Delhi. It has earned its status as the city’s preferred locale for international concerts, high-profile fashion shows, art exhibitions, and corporate summits. Malvika Jain, the founder of Sereko stated “I think this fest gave us an opportunity to get one step closer to our consumers. We were able to interact with our consumers directly and showcase our product range. We also got some valuable insights from the other brands that were present at the fest.”
Serving at the forefront for bustling social gatherings, GMR Aerocity encapsulates the vibrancy, opulence, and sophistication of the city. True to its reputation, the district hosted the highly anticipated D2C Fest on November 25th and 26th, promising to elevate its grandeur to new heights.
Blurring the line between online and offline
The D2C Fest was not your typical festival; it was a celebration of the shopping journey, seamlessly blending the digital and physical realms to provide a sensory delight for all participants. This event served as a bridge between the virtual and tangible, presenting shoppers with a distinctive and immersive experience. With some of the most prominent online brands like Bluestone, Phool, Giva, Snitch, EcoSoul, Smytten and many more showcasing their myriad of products in real life. What set the D2C Fest apart was its commitment to delivering an unparalleled shopping adventure. Attendees could enjoy a unique and immersive encounter as their favorite retailers engaged with them, showcasing their top-selling products.